Meet Grace

Hi, I'm Grace — an independent merchandising consultant and retail strategist

with 15 years of experience building and leading merchandising functions at

one of the world's most recognized athletic brands.

I spent my career at Under Armour, where I grew from Allocation Analyst to

Director of Merchandising — leading the Factory House outlet channel and, most recently, the ecommerce merchandising function. Along the way, I built

and developed teams of merchants, drove data-driven assortment strategies,

and partnered across finance, planning, design, and marketing to deliver

results at scale.

My love of retail started on the floor of a Gap store in my teens. It grew

into a career defined by one belief: the best merchandising decisions come

from equal parts analytical rigor and genuine customer understanding.

After 15 years at Under Armour, I launched By Grace Dennison, LLC to bring

that same enterprise-level expertise to nonprofits organizations that are looking to create sustainable and reliable funding sources through product. 

Whether you're organization is building and launching merch for the the first time or you are an established national brand looking for a strategic outside

perspective, I can help you turn your product into a dependable and stable revenue stream that feeds back into your core programming and mission.