Site Merchandising, campaign-aligned promotion and data-driven product recommendations for nonprofit organizations starting or running a merch shop. 


Turn your underused sales channel into reliable and sustainable revenue source that reinvests in core programming. 

I bring 15+ years of enterprise level retail merchandising experience and expertise to your non-profit organization through a convenient monthly retainer model based on your goals and needs. I work with your own staff to integrate branded product into fundraising campaigns, social media posts and coordinate new product launches. 

Starting a merch shop is easy. Growing it into a sustainable sales channel requires time, focus, and expertise. 


My work bridges the gap by providing enterprise level merchandising expertise and strategic focus to grow your organizations merch shop into a meaningful and reliable sales channel through a monthly retainer model. 


Site Merchandising 

Product placement and site updates based on consumer behavior and integrated with fundraising campaigns. Product recommendations and site organization to drive conversion and ADT. 

Assortments & Campaign planning

Cross-channel calendars coordinated with fundraising campaigns and events, increasing visibility and driving sales. 

Data & Analytics

Monthly and quarterly business recapping and trend analysis that brings you closer to the consumer and helps with planning future assortments and collaborations.

Expert Maintenance 


You built it, I'll help you maintain it with expert merchandising support. 




  • Initial site Audit & recommendations
  • Monthly site refreshes & seasonal updates
  • Seasonal category refreshes 
  • Product selects for monthly marketing pushes (1 Channel) 
  • Standard monthly reporting


Growth Partner


Looking to grow? I'll help you integrate your merch shop seamlessly into existing campaigns and make assortment suggestions as we go. 


  • Initial site Audit & recommendations
  • Bi-weekly updates with campaign-driven merchandising
  • Seasonal category refreshes 
  • Product copy audits & updates 
  • Multi-Channel calendar aligned to giving days and fundraising drives
  • Standard monthly reporting + quarterly trend reviews
  • New product suggestions 


Strategic Partner


This tier is for organizations looking to start a merch shop from the ground up or unlock the existing potential with long-term assortment planning & collaborations. 


  • Build the product strategy (including site and/or retail partnerships)
  • Identify vendors/sourcing for manufacturing & fulfillment
  • Weekly site maintenance, including product launches
  • Seasonal category refreshes 
  • Product copy audits & updates 
  • Full, coordinated Multi-Channel calendar aligned to giving days and fundraising drives
  • Standard monthly reporting + quarterly business review
  • Formal roadmap for future product assortments and identifying collabs aligns to organization's mission and vision
  • and more!