Starting a merch shop is easy.
Growing it into a meaningful revenue source to fund core programming is a full time job.
I can help.
I bring 15+ years of enterprise level retail merchandising experience and expertise to your non-profit organization through a convenient monthly retainer model based on your goals and needs. I work with your own staff to integrate branded product into fundraising campaigns, social media posts and coordinate new product launches.
Choose the level of support you need from the options below or we can develop a customized plan for your organization.
Expert Maintenance
You built it, I'll help you maintain it with expert merchandising support.
- Initial site Audit & recommendations
- Monthly site refreshes & seasonal updates
- Seasonal category refreshes
- Product selects for monthly marketing pushes (1 Channel)
- Standard monthly reporting
Growth Partner
Looking to grow? I'll help you integrate your merch shop seamlessly into existing campaigns and make assortment suggestions as we go.
- Initial site Audit & recommendations
- Bi-weekly updates with campaign-driven merchandising
- Seasonal category refreshes
- Product copy audits & updates
- Multi-Channel calendar aligned to giving days and fundraising drives
- Standard monthly reporting + quarterly trend reviews
- New product suggestions
Strategic Partner
This tier is for organizations looking to start a merch shop from the ground up or unlock the existing potential with long-term assortment planning & collaborations.
- Build the product strategy (including site and/or retail partnerships)
- Identify vendors/sourcing for manufacturing & fulfillment
- Weekly site maintenance, including product launches
- Seasonal category refreshes
- Product copy audits & updates
- Full, coordinated Multi-Channel calendar aligned to giving days and fundraising drives
- Standard monthly reporting + quarterly business review
- Formal roadmap for future product assortments and identifying collabs aligns to organization's mission and vision
- and more!